![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/62c09cc63ef1bf970f592e249e0841cc/6e7a5858-9ba8-465f-97bb-c0f594f02b7a_rw_1920.png?h=1c75a18960f74efe95182b7781c43791)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/62c09cc63ef1bf970f592e249e0841cc/82f9cc78-da84-490c-bf85-5a2a0848bf68_rw_1920.png?h=3e31b88a22c45b2805a9b6fbcbb8b14e)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/62c09cc63ef1bf970f592e249e0841cc/f419d2d4-ce75-45aa-979e-a546c01ba07b_rw_1920.png?h=7efec69323b2f3872a29359b9a43ad2c)
Advertising campaign designed to reposition the market of an existing product/service (pedicures), with the goal of reaching a specific audience outside of the "normal" target market (men). Pieces are designed as full-page magazine ads. Created for portfolio piece.